Fresh Del Monte Expands Distribution of Single-serve Bananas in Europe

As seen in The Packer.

Coral Gables, Fla.-based Fresh Del Monte has announced a strong expansion plan for its convenient 24-count single-serve Del Monte banana box across the European market.

The product is packed in a small box designed to meet the increasing demand for convenient, on-the-go snacking across different retail and foodservice channels, according to a news release. The product is also designed to help European consumers fight inflation while supporting the company’s efforts in sustainable farming and reducing food waste along the supply chain.

The release said Del Monte single-serve bananas are displayed loose, and each finger is marked with the Del Monte Quality logo, making it easy for consumers to shop for the exact quantity they need and reducing the risk of food waste at both the store and household level, the release said.

The bananas are grown on the company’s carbon-neutral-certified farms in Costa Rica and Guatemala, according to the release.

Depending on the country, the bananas will bear the new home compostable sticker that the company rolled out last year to inspire further recycling and composting habits in consumers’ homes.

“In a moment where all reports show an alarming short-term decrease in fresh fruit consumption across Europe and amid inflation tensions that hit consumers’ wallets, we want to reinforce our commitment to make healthy, quality fresh produce accessible to as many households as possible,”  Thierry Montange, marketing director for Del Monte Europe Africa, said in the release. “Sometimes shoppers on the go or those living alone feel like buying one or two single fruits, without extra packaging or costs. We believe there should be a quality fresh produce option for them wherever they are. Our commitment to sustainability includes reducing food waste across the whole supply chain and this new offer is a great step in that direction. Our long-standing programs of carbon-neutral farming and regenerative agriculture are meant to inspire our customers and consumers to keep enjoying fresh, nutritious bananas, now as a single-serve snack option with Fresh Del Monte quality.”

The certified sustainably grown single-serve Del Monte bananas will be available for purchase at leading grocery stores and supermarkets across European markets in the next weeks, the release said. The bananas are packed in 10 pounds (4.53 kilograms) loose, with 24 bananas per box.

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