Fresh Del Monte Produce has officially launched its Mini Honeyglow pineapple in North America.
According to Del Monte, the newest member of the Honeyglow family ”brings the same quality and sweetness as the original Honeyglow pineapple”, but it is now available in a miniature size for consumers seeking smaller or single-size servings.
“The Mini Honeyglow is the perfect addition to Fresh Del Monte’s pineapple offerings,” said Pablo Rivero, vice-president of marketing at Fresh Del Monte North America.
“Based on more than 100 years of knowledge and experience, coupled with our consumer research, we are giving consumers the sweetness they desire now in a smaller, more convenient size option.”
Del Monte explained that its Honeyglow pineapples are left to mature naturally on the plant for a few extra days, to ”ensure a riper and sweeter product than traditionally harvested pineapples” while creating ”the perfect balance of color and taste”.
”The pineapples are then hand selected to ensure a high shell color, satisfying the consumers who associate ripe, premium pineapples with a bright, golden shell,” the company outlined.
Fresh Del Monte’s new, smaller pineapple is currently available at Kroger, City Market, Fred Meyers and Ralphs locations across 13 states, retailing at under US$3 per pineapple in most markets.
