Europeans Have Become More Demanding About the Quality of Avocados They Buy

As seen in Fresh Plaza.

Fresh Del Monte Europe keeps on with their strategy to bring a diversified range of added-value, high quality fruits, carefully selected from their own farming operations with the benefit of many years of engagement on the sustainability front across its different production areas worldwide. Starting this week and throughout the entire summer, the company is offering in all main European markets, Del Monte Avocados grown in their own farms in Kenya.

This Kenyan avocado is a big size, creamy Hass, with the perfect taste and versatility that European consumers expect for their summer recipes. Thierry Montange, Marketing Director for Del Monte Europe Africa comments: “Growing avocadoes in our own farms in Kenya with the unique expertise of our team there, makes a huge difference to offer the high-quality product the consumer wants. As consumption increases in our region, Europeans have become more demanding about the quality of avocadoes they buy, and this is an opportunity for Del Monte, as a premium fruits producer, to offer the fruits that deliver the nutritional and taste benefits they expect, all year long.”

Fresh Del Monte farms in Kenya have received numerous recognitions for their sustainability achievements, including the Sustainably Grown certification from SCS Global Services and their engagement in a women empowerment program in partnership with local NGOs.

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